【高校英語】共通テストの英文解釈 vol.1033≪2018年第4問A≫

□--■--□--■--□--■--□--------------------------------------------◆ 　　【高校英語】共通テストの英文解釈 vol.1033 　　　　　　≪2018年第4問A≫　　月・水・土発行　　2021/5/10配信 ◆----------------------------------------□--■--□--■--□--■--□--■ 目次・・・■　問題　■　全文訳　■　解答・解説　■　語句　■　解答一覧 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 今回取り上げる問題は、2018年大学入試センター試験英語第４問Ａです。 ■　問題 第４問　次の問い(Ａ・Ｂ)に答えよ。 Ａ　次の文章はある説明文の一部である。この文章とグラフを読み、下の問い (問１～４)の[ 33 ]～[ 36 ]に入れるのに最も適当なものを、それぞれ下の {1}～{4}のうちから一つずつ選べ。 Color is an important feature considered by consumers when shopping for various products. Marketing companies need to identify the colors that can create an intention to purchase and a desired atmosphere in retail stores. However, it is not easy to anticipate which colors will be popular for individual items, because consumers have different preferences depending on product types. Through the research reported here, we can deepen our understanding of the influence of color on consumers. In this study, researchers surveyed German consumers to obtain information on whether the participants thought color was important when shopping, how much they were influenced by color when buying various products, and what emotions and associations were related to various colors. First, the researchers examined the data and found that color was indeed important for the participants when shopping, with 68% of them mentioning color as a determining factor when choosing the product they intended to purchase. Next, the researchers investigated whether the degree of importance consumers put on color varied depending on the products purchased. Figure 1 shows six everyday products and the percentages of the participants who placed high importance on color when purchasing those products. The top two products were both those worn by the participants, and the three lowest were all electronic devices. A total of 36.4% of the participants placed importance on color for cellphones. This was the highest among the electronic products, but only slightly more than half of that for bags, which appeared one rank above. (図はここでは省略します) [Figure 1. The percentages of the participants who placed high importance on color when purchasing six everyday products.] Third, the researchers looked at the participants' perceptions of and associations with colors. The results showed that red had various meanings: love, danger, anger, and power. Green produced a relationship with nature, good luck, and health. Furthermore, the color white was associated with balance, health, and calm. Results showed each color had several different meanings. The findings summarized in the above passage explained how colors influenced German consumers. However, this influence may vary from country to country. In this globalized world, it has become easier to market products internationally, partly due to the increased use of the Internet. Therefore, it is necessary to consider the importance consumers in other parts of the world place on color in their choices of products. The next part of this passage will examine this topic. (Okan Akcay(2013) [Product Color Choice and Meanings of Color: A Case of Germanyの一部を参考に作成) 問１　The passage mentions that it is difficult to understand which colors consumers like better because [ 33 ]. {1} color preferences differ from generation to generation {2} consumers' favorite colors vary for different products {3} product marketers choose the most popular colors {4} various products are purchased by consumers when shopping 問２　In Figure 1, which of the following do (A), (B), (C), and (D) refer to? [ 34 ] {1} (A) Bags　　(B) Footwear　　(C) Cellphones　　(D) Music players {2} (A) Bags　　(B) Footwear　　(C) Music players　　(D) Cellphones {3} (A) Footwear　　(B) Bags　　(C) Cellphones　　(D) Music players {4} (A) Footwear　　(B) Bags　　(C) Music players　　(D) Cellphones 問３　Which of the following statements is correct according to the passage? [ 35 ] {1} German business consider green to represent passion to consumers. {2} German consumers perceive one color as containing multiple images. {3} German people appear to prefer green clothing to red clothing. {4} German producers choose one color for products after observing their sales. 問４　What topic is most likely to follow the last paragraph? [ 36 ] {1} The effects of globalization on color choices in international business {2} The importance of marketing electronic devices in other countries {3} The influence of the Internet on product choices in international business {4} The significance of color for the consumers in other countries ※マーク部分の□は[ ]で、マル１は{1}で表記しています。